IBM: TWC DCO - TWC In-app Android - DCO_ADR - ML Optimization Insights

Overview

Campaign Details03/12/2019 - 03/12/2020

  • 8,670,799
    Impressions
  • 0.94%
    Click rate ? The ratio of users who click on your advert to the number of total users who saw your advert
  • 3,754,083
    Reach ? The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
  • 2.31
    Average Frequency ? The average number of times that each person saw your ad.

Performance Trends

Optimization Status

DCO Optimization Status
PPM Estimated Confidence
EvPM Estimated Confidence

Key Learning

Multi-Feature Estimations

Volume Evaluation
PPM Prediction
EvPM Prediction
Volume
PPM

Impression Count

Max Volume Max Performance
Volume Evaluation
PPM Prediction
EvPM Prediction

DMA

Max Volume Max Performance
Volume Evaluation
PPM Prediction
EvPM Prediction

Variation Performance

Top Performing Variations

Lowest Performing Variations

Optimization Tree

Creatives

  • tracking
    2.021
    • Animation
      • Animation
        2.021
    • CTA
      • Install Now
        2.201
      • Track Now
        2.183
      • GPlay (no CTA)
        1.066
    • Headline
      • See 6-Hrs Into the f...
        1.270
      • Track. Plan. Repeat....
        1.244
      • Outsmart Weather
        0.874
      • Track Like a Pro
        2.436
    • Foreground
      • Foreground 1
        2.275
      • Foreground 2
        0.849
      • Foreground 3
        1.966
    • Background
      • Background 1
        1.851
      • Background 2
        2.552
      • Background 3
        1.464
  • radar_v3
    1.197
    • Logo
      • Logo White Long
        0.999
      • Logo White Short
        1.192
      • Logo Color Short
        1.274
    • CTA
      • Geek Out
        0.662
      • See it in Action
        1.277
      • GPlay (no CTA)
        1.127
    • Headline
      • Super Hi-Res Super R...
        1.322
      • 8-Hr Radar In High R...
        1.592
      • Join the Radar Revol...
        1.034
      • HD Radar A thing of ...
        1.381
      • Super Hi-Res Super R...
        0.910
      • 8-Hr Radar In High R...
        0.893
      • Join the Radar Revol...
        0.488
      • HD Radar A thing of ...
        0.777
      • Super Hi-Res Super R...
        0.446
      • 8-Hr Radar In High R...
        0.779
      • Join the Radar Revol...
        0.572
      • HD Radar A thing of ...
        0.809
  • tracking_v3
    1.032
    • Animation
      • Animation
        1.032
    • CTA
      • Install Now
        0.987
      • Track Now
        1.226
      • GPlay (no CTA)
        0.609
    • Headline
      • See 6-Hrs Into the f...
        0.452
      • Track. Plan. Repeat....
        0.971
      • Outsmart Weather
        0.613
      • Track Like a Pro
        1.347
    • Foreground
      • Foreground 1
        1.030
      • Foreground 2
        1.129
      • Foreground 3
        0.917
  • empowerment
    0.833
    • Animation
      • Animation
        0.833
    • CTA
      • Download Now
        0.654
      • Start Tracking
        1.056
      • GPlay (no CTA)
        0.580
    • Headline
      • The power to track i...
        1.182
      • Make Radar Your Supe...
        0.686
      • The power to defy Mo...
        0.523
      • The power to plan ah...
        0.613
    • Foreground
      • Foreground 1
        1.019
      • Foreground 2
        0.671
      • Foreground 3
        0.757
    • Background
      • Background 1
        0.677
      • Background 2
        0.780
      • Background 3
        1.016
  • empowerment_v3
    0.800
    • Animation
      • Animation
        0.800
    • CTA
      • Download Now
        0.804
      • Start Tracking
        0.944
      • GPlay (no CTA)
        0.610
    • Headline
      • The power to track i...
        0.993
      • Make Radar Your Supe...
        0.752
      • The power to defy Mo...
        0.664
      • The power to plan ah...
        0.744
    • Background
      • Background 1
        0.615
      • Background 2
        0.774
      • Background 3
        0.952
  • radar
    0.736
    • Logo
      • Logo White Long
        0.762
      • Logo White Short
        0.784
      • Logo Color Short
        0.552
    • CTA
      • Geek Out
        0.518
      • See it in Action
        0.776
      • GPlay (no CTA)
        0.732
    • Headline
      • Super Hi-Res Super R...
        0.822
      • 8-Hr Radar In High R...
        0.724
      • Join the Radar Revol...
        0.446
      • HD Radar A thing of ...
        0.713
    • Background
      • Background 1
        0.758
      • Background 2
        0.443
      • Background 3
        0.617

Preview

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Feature Importance

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